January 31, 2011 - 2010 big breakthrough for Addemar's innovative Cloud Marketing platform
The launch of Cloud Marketing in 2010 turned out very well for Addemar, Belgian market leader in web based marketing software (www.addemar.com). Last year, the company witnessed the biggest increase in turnover yet. Addemar’s innovative Cloud Marketing integrates Marketing Intelligence and Campaign Management into one handy platform for multichannel marketing, within which all marketing software and the corresponding physical IT infrastructure are accessible via the Internet. Securex, McCain Europa, De Lijn, Gamma, Vanden Borre... these are only a few of the many companies that see a solution in Cloud Marketing for a number of marketing – and IT obstacles. 2010 was a breakthrough, but 2011 promises to become an intriguing year as well with surprising innovations that will no doubt be welcomed by marketeers. Addemar will therefore bring out a book in 2011 about Cloud Marketing, of which the manifesto can already be downloaded now on http://www.mymarketingcloud.com
‘Cloud’ stands for Internet based applications; these are therefore not on the computer of the user but accessible online. A marketeer can that way simply plug in, and only use and pay for what he needs. Cloud Marketing Software is without doubt the most efficient way to practice sophisticated multichannel marketing and build up valuable relationships with consumers and prospects. Without the risk, the complexity and the cost of traditional marketing platforms.
"Our solution has to lead to a better insight into the consumer’s profile”, ensures Managing Director Jo Gielen. “We bring the data from various channels together – online and offline – and offer tools to analyze these. Currently, an average of 3000 licenses are being used. We also work for Decathlon, ZEB, E5mode, Luminus, Onafhankelijk Ziekenfonds, about seventy marketing agencies... Cloud Marketing is a fantastic principle, and for our customers it is a welcome solution. They use the platform based on a subscription while we maintain and extend it.
Innovations 2011: intelligent CRM-interface, DMcreator and CampaignFlow
This year, the Cloud Marketing platform will get a little extra help to enhance the marketing process. CRMConnect is an add-on in cooperation with Microsoft Dynamics CRM – with which marketeers can consult their CRM data from various communication channels via one sole interface. These days they usually have to juggle loads of data from various data bases. With Addemar CRMconnect, the CRM-database will automatically be synchronized with the (e-)marketing campaign database. An enormous boost for the database management is ensured, the knowledge of the consumer/prospect is enhanced, the ROI sufficiently heightened, and the complete automation will save lots of time.
Other things on the program are DMCreator and CampaignFlow. The first is an application to create online documents for DM-campaigns, that can be send to the printer directly. CampaignFlow is then an efficient way to quickly device a scenario for an effective multichannel campaign with the use of DM, web, e-mail, mobile, social media...
Addemar market leader in web based marketing software
In 2003, Addemar launched its first SaaS E-mailmarketing Software. In 2009, the Cloud Marketing Platform followed. With about 3.000 business and retail-accounts in the Benelux, and more than 70 MarCom agencies as customer, Addemar is the undisputed market leader in web based marketing software. In 2010, that leadership was once again convincingly proven. It has the in-house expertise of 15 professionals in sales, marketing, styling and software developments, a team that is still being expanded. The company is established on the Research Campus in Hasselt.
Download the Cloud Marketing manifesto for FREE on http://www.mymarketingcloud.com
For more info you can always contact the number +32 11 850 670 or per mail on the address sales@addemar.com.
‘Cloud’ stands for Internet based applications; these are therefore not on the computer of the user but accessible online. A marketeer can that way simply plug in, and only use and pay for what he needs. Cloud Marketing Software is without doubt the most efficient way to practice sophisticated multichannel marketing and build up valuable relationships with consumers and prospects. Without the risk, the complexity and the cost of traditional marketing platforms.
"Our solution has to lead to a better insight into the consumer’s profile”, ensures Managing Director Jo Gielen. “We bring the data from various channels together – online and offline – and offer tools to analyze these. Currently, an average of 3000 licenses are being used. We also work for Decathlon, ZEB, E5mode, Luminus, Onafhankelijk Ziekenfonds, about seventy marketing agencies... Cloud Marketing is a fantastic principle, and for our customers it is a welcome solution. They use the platform based on a subscription while we maintain and extend it.
Innovations 2011: intelligent CRM-interface, DMcreator and CampaignFlow
This year, the Cloud Marketing platform will get a little extra help to enhance the marketing process. CRMConnect is an add-on in cooperation with Microsoft Dynamics CRM – with which marketeers can consult their CRM data from various communication channels via one sole interface. These days they usually have to juggle loads of data from various data bases. With Addemar CRMconnect, the CRM-database will automatically be synchronized with the (e-)marketing campaign database. An enormous boost for the database management is ensured, the knowledge of the consumer/prospect is enhanced, the ROI sufficiently heightened, and the complete automation will save lots of time.
Other things on the program are DMCreator and CampaignFlow. The first is an application to create online documents for DM-campaigns, that can be send to the printer directly. CampaignFlow is then an efficient way to quickly device a scenario for an effective multichannel campaign with the use of DM, web, e-mail, mobile, social media...
Addemar market leader in web based marketing software
In 2003, Addemar launched its first SaaS E-mailmarketing Software. In 2009, the Cloud Marketing Platform followed. With about 3.000 business and retail-accounts in the Benelux, and more than 70 MarCom agencies as customer, Addemar is the undisputed market leader in web based marketing software. In 2010, that leadership was once again convincingly proven. It has the in-house expertise of 15 professionals in sales, marketing, styling and software developments, a team that is still being expanded. The company is established on the Research Campus in Hasselt.
Download the Cloud Marketing manifesto for FREE on http://www.mymarketingcloud.com
For more info you can always contact the number +32 11 850 670 or per mail on the address sales@addemar.com.
