This year, the Marketing Automation Cloud platform has added a number of exciting new features to improve the marketing process even further. Many marketeers will undoubtedly take a liking to these surprising innovations.

Scenario tool – The Addemar Campaigner

This tool is an efficient way to swiftly create a scenario for an effective multi channel campaign, using DM, web, email, text messages and social networks.

The scenario tool enables you to set up a so called “event based” marketing campaign, which means you can tailor your messages exactly to your customer's behavior. We call this “Life Cycle Management”.

Web-to-print tool – The Addemar Publisher

The Addemar Publisher is an application to create documents for DM campaigns online, then send these documents directly to a printer.

Database services – The Addemar Data Model

Something else new is that from our cloud, you can now connect to various data providers, and purchase data in an automated fashion via our interface. This data model will initially be limited to print data for offline DM campaigns only, but eventually email addresses will also be possible.


Addemars Marketing Automation Cloud integrates Campaign Management and Marketing Intelligence in one handy platform for multi channel marketing, making all marketing software and associated physical IT infrastructure accessible via internet.

The Campaign Management applications contain everything you need for flexible and effective multi channel campaigning. Think of offline mailings, email, website, text messages and social networks. And thanks to the Marketing Intelligence applications, you create a 360 degree image of your consumer, so that you can send messages based on concrete information.

You will therefore always be campaigning via the right channel, with the right content, at the right moment, and based upon 'real time' information. The more you know about individual behavior on the various communication channels, the more relevant you can be with your messages. And of course the better you can maximize your responses and conversion. The goal of our solution is to create better insight in your customer's profile.

Addemar centralizes data from various sources and IT systems in one central database, so that you can analyze these data and distinguish profiles, segments and patterns from them. Then, with the results of these analyses, you can automate your one-to-one marketing campaigns based upon prior knowledge form earlier marketing actions as well as the purchasing behavior of your consumer. After all, we can no longer think inside out and send one general message to everybody. No, we need to think outside in. That means: one-to-one communication and building scenarios based upon your customer's behavior.

The Marketing Automation Cloud provides you with all the tools you need for an effective 'closed loop' approach. You take the essence out of each campaign, converts this to concrete business insights and marketing strategies, and use this collected knowledge for future actions. Because measuring is understanding... and analysis is action.


If you have any questions or comments, please don't hesitate to contact us on +32 11 850 670, or via email: sales@addemar.com. We will be glad to provide further assistance!