About six thousand times a year public transport company De Lijn has to divert a bus trajectory, for instance because road works or an event were planned. Such detours are known early and De Lijn wants to inform its customers from now on via a digital newsletter.
According to De Lijn, about half of the travelers are confronted each year with a detour and they themselves are the asking party to get information about this beforehand. Via the newsletter they can from now on get information about the lines that they use.
“By informing our travelers via e-mail about any planned detours that they will be facing, we want to increase their satisfaction”, Roger Ketseloot, the director-general of De Lijn, states in a press release. ”That way, we can quickly give out information and save printing costs.”
Subscribing to the newsletter can be done from Tuesday 1 February on www.delijn.be. Later on, De Lijn will also want to inform her travelers about unforeseen detours and disruptions of the timetable.
During the past six months, the system was tested in Flemish-Brabant. Almost 4400 travelers requested the newsletter there.

