“More and more channels and marketeers are about to drown in the software chaos. By using the virtual marketing platform of Addemar, the user does not have to install and maintain all the tools locally. He uses up to fifteen tools that we link to his ICT surroundings. It is very important to not only optimally adjust the communication channels, but to also link them with the operational platform (back-office). Our customers use the platform based on a subscription while we maintain it and extend it further.” (Jo Gielen - Managing Director at Addemar).