February 26, 2010 - Addemar innovates with unique Cloud Marketing Software concept
Addemar market leader in web based marketing software
In 2003, Addemar launched its first SaaS Emailmarketing Software. In 2009 this was followed by the Marketing Intelligence Database. With more than 2500 business and retail accounts in the Benelux, and more than 70 MarCom agencies as customer, Addemar is the undisputed market leader in web based marketing software. In 2009 Addemar doubled its accounts for the seventh time in a row. It has the in-house expertise of 15 professionals in sales, marketing, styling and software developments, a team that is still being expanded. The company is established on the Research Campus in Hasselt.
Addemar, Belgian market leader in web based marketing software, launches a unique software platform through www.addemar.com for innovative online-, offline- and social marketing: Cloud Marketing. This innovative approach enables Belgian marketeers to practice sophisticated multichannel marketing for the first time, without the costs, complexity and risks of the traditional platforms.
Flexible, relevant and cost efficient
Flexible, relevant and cost efficient
Cloud Marketing Software is a collection of web based software applications where a marketeer can simply plug in to. Dependent on his needs, he can choose between five applications for efficient Marketing Campaign Management (amongst which are email, print and SMS), which he can choose to combine with one or more of the six applications for innovative Marketing Intelligence (amongst which reliable and profound marketing metrics for reports). The marketeer uses and pays only for what he needs. The web based ‘Marketing Cloud’ brings everything together in one place for bound breaking online-, offline and social marketing.
Translating multichannel campaigns into concrete company insights
Cloud Marketing Software is without doubt the most effective way to practice sophisticated multichannel marketing and to build up valuable relationships with consumers and prospects. Without the risks, the complexity and the cost of traditional marketing platforms. With only a handful of efficient and intelligent tools, the marketeer will extract the essence out of every campaign, will translate that into concrete business insights and marketing strategies, and will use the collected knowledge for future actions. The ‘closed-loop’ principle.
100% tailored to the small Belgian market
A marketeer can only send truly relevant messages if he knows enough about the individual behaviour of his consumer or prospect through the various communication channels. Such a consumer centric multichannel approach is a condition to maximize response and conversion. However: that requires sophisticated software, and until now that was not tailored to the needs of the Belgian market. Addemar changes this now with a unique, flexible and innovative platform: www.addemar.com
Jo Gielen, Managing Director of Addemar: “Cloud Marketing builds a bridge between the IT – and Marketing departments: marketeers can easily get the necessary data without having to burden the IT department with complex procedures. The Cloud Marketing Software does not need any hardware investments and can easily be linked to existing software. And this all for a fraction of the usual cost price.”
Translating multichannel campaigns into concrete company insights
Cloud Marketing Software is without doubt the most effective way to practice sophisticated multichannel marketing and to build up valuable relationships with consumers and prospects. Without the risks, the complexity and the cost of traditional marketing platforms. With only a handful of efficient and intelligent tools, the marketeer will extract the essence out of every campaign, will translate that into concrete business insights and marketing strategies, and will use the collected knowledge for future actions. The ‘closed-loop’ principle.
100% tailored to the small Belgian market
A marketeer can only send truly relevant messages if he knows enough about the individual behaviour of his consumer or prospect through the various communication channels. Such a consumer centric multichannel approach is a condition to maximize response and conversion. However: that requires sophisticated software, and until now that was not tailored to the needs of the Belgian market. Addemar changes this now with a unique, flexible and innovative platform: www.addemar.com
Jo Gielen, Managing Director of Addemar: “Cloud Marketing builds a bridge between the IT – and Marketing departments: marketeers can easily get the necessary data without having to burden the IT department with complex procedures. The Cloud Marketing Software does not need any hardware investments and can easily be linked to existing software. And this all for a fraction of the usual cost price.”
Addemar market leader in web based marketing software
In 2003, Addemar launched its first SaaS Emailmarketing Software. In 2009 this was followed by the Marketing Intelligence Database. With more than 2500 business and retail accounts in the Benelux, and more than 70 MarCom agencies as customer, Addemar is the undisputed market leader in web based marketing software. In 2009 Addemar doubled its accounts for the seventh time in a row. It has the in-house expertise of 15 professionals in sales, marketing, styling and software developments, a team that is still being expanded. The company is established on the Research Campus in Hasselt.
