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Contact management
Contacts are managed in Addemar using groups, in which contacts are ordered on the basis of parameters that you set yourself. You can create as many contact groups as you want, and order them in your own directory structure, easily adding, moving, or removing contacts as necessary.
Single customer overview
Addemar makes a complete profile of each of your contacts available. You can see which email lists a contact belongs to, get an overview of past activities, and track how a contact has responded to previous campaigns.
Import/export
You can add new contacts either manually (for individual contacts) or by importing an Excel, CSV, or XML file, adding a whole group of contacts in one action. It's just as simple to export your existing contacts to Excel, CSV, or XML.
Three standard contact groups
Addemar has defined three standard contact groups to streamline the management of your campaigns: a reporting list, a test list, and an unsubscribers list.
Dynamic contact groups
Using dynamic contact groups, you can prepare mailing lists that update themselves according to given parameters. This enables you to segment your contact database for a certain product or demographic.
Field mapping
When you import contacts from an Excel file, Addemar can import the names from the fields in your Excel sheet using field mapping. That way, you can be sure that the information is transferred correctly.
Personalization codes
You can use Addemar's personalization codes to automatically address your contacts by name.
