Addemar and smartFOCUS join forces
12/01/2007
Email marketing company Addemar has secured a partnership with marketing software provider smartFOCUS to bring the smartFOCUS solutions to the Belgian market. As of 1 December 2007, Addemar ensures the availability of the smartFOCUS products for marketing campaign management & analysis to Belgian customers.
The smartFOCUS software suites are a perfect complement to the standard e-mail marketing solutions Addemar offers. Since 2003, Addemar has convinced over 300 enterprises to choose Addemar for professional email marketing. The collaboration with smartFOCUS will open up new market segments for Addemar. The smartFOCUS products, combined with the Addemar solutions, will aim to satisfy even the most exigent customers.
According to Jo Gielen, joint managing director of Addemar “this co-operation will surely result in an added value for our customers. By bringing smartFOCUS to the Belgian market, we will be able to answer a whole new range of marketing challenges. Together with our easy-to-use & powerful email marketing platform, we are now ready turn one-to-one marketing into reality.”
This statement is supported by Joost Rutgers, Sales Director Northern Europe for smartFOCUS: “We’ve selected Addemar as our partner for Belgium because of their proven track record and their excellent understanding of tomorrow’s marketing challenges. Together, our software suites aim to improve marketing’s return on investment and I’m confident we will succeed. We currently serve over 300 large enterprises worldwide and this partnership will open up a new market area for smartFOCUS.”
Addemar & smartFOCUS have selected the Email Marketing Forum in Brussels on 27 November 2007 to announce this partnership. Both companies act as Silver Sponsors of this industry event.
smartFOCUS enables an enterprise to analyze, segment, identify and communicate with large volumes of customers and contacts on an individual basis. smartFOCUS’ Intelligent Marketing solution suite powers the customer management strategies of some of the world's largest and most successful companies. smartFOCUS provides scalable solutions that integrate and exploit all communication media and challenges. Additionally, smartFOCUS’ solutions are built upon more than a decade's experience of solving complex and diverse marketing problems. smartFOCUS is selected by companies such as AOL, The Guardian, BNP Paribas, Centre Parcs & Hilton International.
Addemar is an easy-to-use web-based email marketing platform that enables you to create, launch & evaluate email marketing campaigns. Addemar provides the tools to manage professional email campaigns and communicate with prospects, clients, suppliers or employees. Addemar is well-known for its ease-of-use but also for the wide range of standard features, excellent deliverability & professional support.
