Saatchi & Saatchi 50th Agency customer
01/20/2008
The well known communication firm Saatchi&Saatchi has become the 50th Addemar Agency Solution customer. With this milestone, Addemar closes off a very good 2007. In the past year, Addemar has been completely renewed, resulting in a sharp rise of the number of active customers and also the launch of 2 new products. Addemar has thus confirmed its market leadership.
The Addemar platform - completely renewed in 2007 - has been split into three different products. Besides the classic Business Solution, the Agency Solution & Retail Solution have also been launched into the market. Especially the Addemar Agency Solution - an email marketing platform specifically designed for communication & marketing agencies - has been an overwhelming success. Not only Saatchi & Saatchi has selected Addemar Agency Solution as their email marketing platform, but other well-known agencies such as Agency.com, Emakina, Eclipse, Indiegroup & Propaganda have all chosen Addemar.
The Addemar Retail Solution - the most recent addition - was rolled out in the summer of 2007. This platform enables email marketing with multiple accounts for various offices, divisions, country operations, etc. Companies such as Unique, Euphony, Securex, VOKA & Teleroute have integrated the Addemar Retail Solution into their operations.
Addemar is also being prepared for the future: not only has a full Application Programming Interface (API) been developed, but there's also a complete R&D roadmap to be implemented in the coming months & years. This R&D programme is supported by IWT Vlaanderen.
