Why email marketing?

Email marketing is an excellent way of communicating interactive with customers, new business prospects, members, suppliers or staff. In comparison with other forms of communication, email marketing can be much more targeted, measurable and cheaper. Email marketing is outstandingly well suited to getting the right message in the right form to the right recipient at the right time.

We have tried to capture the essence of email marketing in the diagram below::

The core of email marketing is having a relevant message: email marketing is not a spray & pray form of communication, but is aimed in particular at recipients who want to receive the email and who appreciate it. Email marketing is the opposite of spam..
Consequently, we believe there are 4 phases in email marketing:

1. Create: with email marketing you can give you information any shape or form you like. Laying your email out in HTML means you can gear content and form to fit in perfectly with one another.
2. Segment: with email marketing is the era of “broadcasting” is a thing of the past. Email marketing enables you to distribute your message in a highly targeted manner and implement all sorts of different database segmentations. You can also adjust the content of your email manually or totally automatically to appeal to your chosen target audience.
3. Launch: just as in any other form of direct marketing, the essential element in email marketing is for your message to arrive at its destination. Which is why it is highly recommended to work with a professional email marketing platform, because “deliverability” is a crucial part of good email marketing.
4. Evaluate: one of the biggest benefits of email marketing is its measurability. Professional email marketing enables you to monitor responses accurately and to gear your follow-up communication accordingly. This enables you to create a successful communication cycle.

The way we see it, there are 4 major reasons for implementing email marketing:

1. Interactivity: email works like no other medium in creating targeted interaction with your target audience.
2. Speed: no other communication medium enables you to create, deliver and evaluate your message so quickly.
3. Measurability: email gives you the opportunity to monitor the results of your communication in the most detailed way.
4. Return-on-investment: professional email marketing has its price, but in comparison with all other forms of communication, email gives you the greatest yields.