Open architecture

Addemar^® Retail Solution was created by an experienced team of software developers. This team has ensured that the Addemar^® platform can always be linked to other systems. Email marketing in particular should never be separate from the rest of your business operations: with Addemar^® you are opting for a system that can be fully integrated. .

Addemar^® can be linked to CRM, ERP and CMS environments: using the API functionality (Application Programming Interface) that comes as standard, you can easily integrate Addemar^® with your marketing or customer database. This means you no longer have to import and export customer lists or addresses manually. With Addemar^® it’s all done automatically and in real-time.

You can also set up a per-account link in the Addemar^® Retail Solution so that the various users can keep their data up-to-date without affecting the data of other accounts.

By using the API you can automate the following processes:

• Import and export contacts
• Import and export database fields
• Synchronise data
• Export campaign results
• Create contact groeups
• Automated mail sending